Sans Normal Kumos 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mollen' by Eko Bimantara, 'Gotham' by Hoefler & Co., 'Fact' by ParaType, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, assertive, dynamic, impact, speed, modernity, attention, clarity, oblique, geometric, compact, soft corners, uniform strokes.
A heavy, right-leaning sans with broad, rounded bowls and smoothly finished terminals. Strokes are largely uniform, with tight apertures and compact counters that keep the texture dense and punchy at display sizes. Curves read as elliptical and controlled rather than calligraphic, while diagonals and joins are crisp and stable, giving letters a slightly engineered, forward-driving stance. Figures are similarly robust and rounded, matching the alphabet’s compact, high-impact rhythm.
Best suited to headlines, short statements, and branding where a strong, energetic voice is needed. It works well on posters, apparel and sports-related graphics, packaging callouts, and promotional layouts, especially when set large where the compact counters and dense color remain clear.
The overall tone is fast, confident, and contemporary, with a sporty momentum created by the consistent oblique angle and compact letterforms. It feels direct and attention-seeking without becoming decorative, suggesting motion, impact, and urgency.
The font appears intended to deliver a modern, performance-oriented sans voice that reads quickly and projects momentum. Its geometric rounding and consistent slant aim for a clean, impactful look that stays cohesive across letters and numerals.
The design maintains strong visual consistency between uppercase and lowercase, with a sturdy baseline presence and minimal stroke modulation. The oblique slant is steady across the set, helping words form a unified, streamlined silhouette.