Sans Superellipse Haguj 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Handel Gothic' by Bitstream, 'EF Handel Sans' and 'Handel Gothic EF' by Elsner+Flake, 'ITC Handel Gothic' and 'ITC Handel Gothic Arabic' by ITC, 'Handel Gothic' by Linotype, and 'Handel Gothic' by Tilde (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, techy, modern, assertive, clean, friendly, impact, clarity, modernization, systematic, geometric, rounded, square-ish, compact, sturdy.
A heavy geometric sans with rounded-rectangle (superellipse) construction throughout. Curves resolve into broad, softened corners rather than perfect circles, giving counters and bowls a squarish, engineered feel. Strokes are uniform with minimal modulation, terminals are mostly blunt, and joins are crisp, producing a strong, compact rhythm. The lowercase keeps open apertures and simple, functional shapes, while the numerals echo the same rounded-rect geometry for a consistent, system-like texture.
Best suited to headlines, signage, posters, and brand marks where its bold, geometric voice can carry. It also fits UI labels, navigation, and product surfaces that benefit from sturdy, high-contrast-from-background letterforms and a consistent, modular feel.
The overall tone is contemporary and tech-forward, with a confident, utilitarian presence. Rounded corners add approachability, but the dense forms and squared curves keep it feeling controlled and industrial rather than playful. It reads as reliable and “designed,” suited to interfaces and modern branding that wants clarity with impact.
The design appears intended to modernize a geometric sans by replacing circular geometry with superellipse-like rounded rectangles, creating a distinctive, contemporary texture. It aims for strong presence and clear construction, balancing an engineered look with softened corners for approachability.
Round characters (like O/C/G) feel more like softened boxes than circles, and internal spaces stay relatively large for the weight, supporting legibility. The heavy weight and broad letterforms create strong word shapes at display sizes, while spacing appears tuned for solid headline color rather than airy text settings.