Sans Other Furu 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Herokid' by W Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, sports branding, gaming titles, packaging, industrial, aggressive, retro, sporty, mechanical, impact, speed, ruggedness, display emphasis, stylization, angular, oblique, blocky, condensed rhythm, chamfered.
A heavy, oblique sans with broad, block-like forms built from straight strokes and clipped corners. The shapes lean forward consistently, with a squared, mechanical construction and frequent chamfered cuts that create sharp counters and notches. Curves are minimized into faceted segments, producing octagonal bowls and compact apertures; spacing feels tight and massy, optimized for impact rather than airiness. Across caps, lowercase, and numerals the design keeps a consistent slab-like silhouette and a rugged, cut-metal rhythm.
Best suited to short, high-impact settings such as posters, headlines, title cards, logos, and bold packaging callouts. It also fits sports, motorsport, and gaming contexts where an aggressive, fast-leaning display voice is desirable; for longer passages, larger sizes and generous line spacing help maintain clarity.
The tone is forceful and kinetic, combining a retro poster feel with an industrial, machine-cut attitude. Its forward slant and angular breaks suggest speed, toughness, and a no-nonsense voice suited to energetic or confrontational messaging.
The font appears designed to deliver maximum punch through a forward-leaning stance and a carved, chamfered construction that reads like cut vinyl or machined lettering. Its simplified, faceted geometry prioritizes a strong silhouette and high recognition over smooth, neutral text color.
Numerals and round letters read as faceted blocks rather than smooth geometry, and internal counters can become small at text sizes. The design’s strong diagonals and corner cuts create distinctive word shapes, but the texture is dense, making it best used where bold presence is the priority.