Sans Other Furu 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FF Screen Logger' by FontFont (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, sports branding, industrial, aggressive, retro, game-like, mechanical, impact, machined feel, retro display, signage, chamfered, angular, blocky, compact, stencil-like.
A heavy, block-built sans with squared proportions and prominent chamfered corners. Curves are largely suppressed into faceted, octagonal shapes, giving bowls and counters a cut-metal feel. Strokes are consistently thick with minimal modulation, and terminals end bluntly with angled cuts that create a rhythmic pattern across words. The lowercase follows the same geometric construction as the uppercase, with simplified forms and small, squared counters that stay open enough for display sizing.
Best suited for short display settings such as posters, event titles, product packaging, esports or sports branding, and logo marks where its angular mass can carry the composition. It can also work for impactful UI labels or game menus when used at larger sizes with ample spacing.
The overall tone is tough and utilitarian, evoking industrial signage, arcade and action-title aesthetics, and a distinctly retro tech mood. Its sharp facets and dense silhouettes read as forceful and attention-grabbing rather than conversational.
The design appears intended to deliver maximum impact through geometric, chamfered construction—prioritizing bold silhouettes and a machined, sign-painting sensibility over fine detail. Its consistent facet language suggests a purpose-built display face for energetic, high-contrast messaging.
Many letters incorporate notches and clipped corners that add texture and a slightly stencil-like impression, especially in glyphs with internal joins and bowls. Numerals match the same faceted geometry, producing a cohesive, emblematic look in headings and badges.