Sans Normal Ordab 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'PT Sans Pro' by ParaType, 'Akwe Pro' by ROHH, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, retro, impactful, playful, high impact, approachability, retro flavor, robust clarity, rounded, chunky, compact, blunt, soft corners.
A heavy, rounded sans with compact proportions and blunt terminals. Strokes are consistently thick with minimal contrast, and curves are full and smooth, giving counters a fairly closed, dense feel. Capitals are sturdy and broad-shouldered (notably in D, O, and U), while lowercase forms keep simple, single-storey constructions where applicable (a, g) and a short, straightforward t. Numerals are similarly weighty and rounded, designed to hold their shape at large sizes with strong, even color.
Best suited to headlines and short text where maximum impact is needed—posters, bold editorial headers, packaging, and brand marks that benefit from a warm, chunky voice. It can also work for signage and UI moments that call for strong emphasis, especially at medium-to-large sizes.
The overall tone is bold and approachable—assertive without feeling sharp or aggressive. Its rounded geometry and dense rhythm evoke a retro display sensibility that reads as friendly, straightforward, and attention-grabbing.
The design appears intended as a high-impact, rounded display sans that stays legible while delivering a dense, confident typographic color. Its simplified forms and consistent weight suggest an emphasis on robustness and broad usability in attention-driven contexts.
Spacing appears tight-to-moderate in text, creating a solid typographic block with high presence. The design favors simple silhouettes and strong interior shapes, prioritizing clarity and impact over delicate detail.