Sans Normal Arriw 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Swiss 721' by Bitstream, 'Afical' by Formatype Foundry, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Nimbus Sans' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, editorial, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, systematic, geometric, round, monoline, open apertures, smooth curves.
A clean sans with largely geometric construction and smooth, circular curves. Strokes are monolinear with minimal contrast, and terminals are mostly straight-cut, giving a crisp, contemporary finish. Round letters like O/C/G are near-elliptical and evenly weighted, while verticals and horizontals maintain consistent thickness for a steady rhythm. Counters are open and generous, and the lowercase shows straightforward forms with a single-storey a and g, a simple r, and compact, clean punctuation-ready shapes implied by the crisp joins. Numerals are similarly even and rounded, with a clear, modern drawing that matches the letterforms.
It works well for UI and product typography where clarity and consistency matter, and it scales nicely into headings thanks to its stable geometry and open shapes. The even color and straightforward forms also make it a solid choice for branding systems, signage, and general editorial layouts that need a modern, unobtrusive sans.
The overall tone is calm, contemporary, and utilitarian, with a slight friendliness coming from its round geometry and open counters. It reads as neutral and dependable rather than expressive, making it feel suited to information-forward design and modern interface aesthetics.
The font appears designed to provide a modern, geometric-leaning sans for everyday communication—prioritizing legibility, even texture, and a clean, systematic feel across uppercase, lowercase, and numerals.
The design emphasizes consistency: curves meet stems cleanly, and the proportions avoid exaggerated quirks. The wide, open construction supports legibility in longer passages, and the rounded bowls (notably in b/d/p/q and 6/8/9) create an approachable, cohesive texture in text.