Sans Superellipse Hogam 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Oso Sans' by Adobe, 'Bronkoh' by Brink, 'Dic Sans' by CAST, 'Flexo Soft' by Durotype, 'FS Joey' and 'FS Joey Paneuropean' by Fontsmith, 'Dalle' by Stawix, and 'Distefano Sans' by Tipo (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, punchy, impact, approachability, modernity, clarity, brand voice, rounded, compact, geometric, blocky, soft corners.
A heavy, geometric sans built from rounded-rectangle (superellipse-like) forms, with broad proportions and tight, efficient counters. Curves are smooth and consistently softened, while straight strokes terminate in clean, squared ends that keep the silhouette sturdy. Uppercase shapes feel compact and powerful (notably in C/G/S), and lowercase follows with single-storey a and g, a short-shouldered r, and wide, stable bowls on b/d/p/q. Numerals are similarly chunky and open, with simplified forms and strong vertical stress that read clearly at display sizes.
Best suited for headlines and short, high-impact text where its dense weight and rounded geometry can carry a strong visual identity. It works well for branding systems, packaging, and signage that need a contemporary, friendly solidity, and for interfaces or graphics where clarity and shape consistency are priorities.
The overall tone is bold and approachable, combining a utilitarian, contemporary voice with softened corners that keep it friendly rather than harsh. It suggests modern branding energy—confident, upbeat, and slightly sporty—without leaning into novelty.
This font appears designed to deliver maximum visual impact with a clean, geometric construction softened by rounded corners. The intention is likely a versatile display workhorse that feels modern and approachable while remaining straightforward and highly legible at larger sizes.
The design maintains a consistent rounding logic across curves and corners, producing a cohesive rhythm in text. Spacing appears generous enough for large headlines, while the dense shapes and compact counters make it feel most at home when given room to breathe.