Sans Superellipse Hulan 3 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Akkordeon' by Emtype Foundry; 'Cimo', 'Sharp Grotesk Latin', and 'Sharp Grotesk Paneuropean' by Monotype; and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, packaging, sports branding, signage, assertive, industrial, sports, poster, punchy, maximum impact, space saving, modern utility, bold display, brand presence, condensed, blocky, rounded, compact, sturdy.
A compact, heavy sans with condensed proportions and rounded-rectangle (superelliptic) curves throughout. Strokes stay broadly uniform, producing a dense, blocky texture with tight counters and minimal internal whitespace. Terminals are mostly blunt and square, while bowls and corners are smoothly rounded, creating a softened slab-like silhouette without true serifs. The uppercase is tall and commanding; the lowercase is similarly robust with a high x-height and short extenders, keeping lines visually even and tightly packed.
Best suited for short, high-impact settings such as headlines, posters, event graphics, sports branding, packaging callouts, and bold signage. It can work for brief subheads or labels where a compact footprint is needed, but extended paragraphs may feel visually dense due to the heavy color and tight apertures.
The overall tone is loud, forceful, and utilitarian—more about impact than subtlety. Its rounded corners temper the aggression slightly, giving it a modern, engineered feel that reads as sporty and workmanlike. In text, the weight creates a dark, urgent rhythm suited to attention-grabbing statements.
The design appears aimed at delivering maximum visual punch in limited horizontal space, combining condensed efficiency with softened superelliptic curves for a contemporary, manufactured look. Consistent stroke weight and compact counters prioritize bold presence and fast recognition in display contexts.
The narrow set and heavy weight make punctuation and small counters feel tight, which boosts solidity but can reduce clarity at small sizes. Numerals match the same condensed, rounded-rect geometry, maintaining a consistent, billboard-like presence across mixed content.