Sans Superellipse Ibkuy 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Level' by District, 'Grota' and 'Organetto' by Latinotype, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, approachable, impact, approachability, modernity, clarity, rounded, soft, chunky, sturdy, compact.
This typeface is built from heavy, compact strokes with broadly rounded corners and squarish curves, giving many forms a superellipse/rounded-rectangle skeleton. Counters are fairly tight and shapes are simplified, with smooth joins and minimal detailing. The rhythm is sturdy and even, and the overall silhouette feels blocky yet softened; diagonals (as in A, V, W, X) are bold and stable, while round letters (O, C, G, Q) read as squircle-like rather than purely circular.
It works best for headlines and short phrases where its mass and rounded geometry can deliver impact without sacrificing friendliness. Suitable applications include branding systems, packaging, posters, and bold signage, especially where a modern, approachable voice is desired.
The overall tone is friendly and modern, with a confident, high-impact presence. Its softened geometry keeps it approachable and slightly playful, avoiding a harsh or technical feel while still reading as contemporary and bold.
The design appears intended to combine maximum visual weight with softened, geometric forms, creating a bold display sans that feels welcoming rather than aggressive. Its simplified construction and consistent rounding suggest an emphasis on strong recognition and clean reproduction at large sizes.
Spacing appears generous for a display setting, helping the dense letterforms breathe in headlines. Numerals are similarly weighty and straightforward, matching the simplified, rounded construction of the letters for consistent texture across mixed text.