Sans Normal Lomey 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'ITC Franklin' by ITC, 'Desphalia Pro' by Ingo, 'Pragmatica' by ParaType, 'Core Sans E' by S-Core, 'NeoGram' by The Northern Block, 'Ryman Gothic' by W Type Foundry, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, signage, sporty, assertive, energetic, modern, confident, impact, emphasis, speed, display, brand presence, oblique, geometric, compact, sturdy, high-impact.
This typeface uses heavy, oblique sans forms with broad, rounded curves and crisp, clean joins. Strokes are consistently thick with minimal visible contrast, giving letters a dense, sturdy silhouette. Counters are relatively tight and apertures are fairly closed, which reinforces a compact, high-impact texture. Terminals are mostly blunt and streamlined, while the overall construction leans geometric with smooth circular bowls and simplified diagonals.
It performs best in short, prominent settings such as headlines, posters, sports branding, promotional graphics, and punchy signage where impact matters. The dense weight and tight counters make it less ideal for long passages at small sizes, but effective for large-scale statements and high-contrast layouts.
The overall tone feels forceful and kinetic, with a forward-leaning stance that suggests speed and emphasis. Its weight and compact spacing create a loud, attention-grabbing voice suited to energetic, contemporary messaging rather than quiet or delicate typography.
The design appears intended to deliver maximum impact with a fast, modern slant, prioritizing bold presence and clear silhouettes over delicate detail. Its simplified geometry and sturdy stroke behavior aim for immediate legibility and a confident, action-oriented feel.
Uppercase forms read especially blocky and stable, while the lowercase maintains the same strong slant and compact rhythm for a cohesive voice. Numerals match the letterweight and curvature, staying bold and straightforward for prominent display use.