Serif Other Bigo 10 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: posters, headlines, packaging, signage, logotypes, western, vintage, playful, boisterous, poster, attention, nostalgia, personality, bracketed, flared, bulbous, ink-trap, rounded.
A very heavy, display-oriented serif with soft, rounded contours and pronounced bracketed, flared terminals. Strokes are broadly modeled with gentle contrast, and many joins show subtle scoops that read like ink-traps or carved notches, adding texture at large sizes. Counters are compact and shapes are slightly irregular in a deliberate way, creating a lively rhythm; the lowercase has a single-storey a and g and a chunky, short-armed r, reinforcing the informal construction. Numerals are similarly stout and curvy, with prominent top/bottom weighting and emphatic terminal shaping.
Best suited to headlines and short bursts of text where its heavy color and distinctive serif construction can do the talking. It fits well in packaging, labels, event posters, and storefront-style signage, and can add a vintage punch to branding and logo work.
The overall tone is classic Americana and old-timey, with a friendly, showy confidence. It evokes saloon signage, circus posters, and retro advertising—bold and attention-grabbing, but softened by rounded forms that keep it approachable rather than severe.
The design appears intended to deliver maximum impact with a nostalgic, decorative serif voice—combining stout proportions, rounded modeling, and carved details to create strong silhouettes for display typography.
The font’s character comes from its exaggerated terminal shapes and interior scoops, which create strong silhouettes and recognizable letterforms even at a glance. Spacing and proportions feel intentionally varied to keep texture lively in headlines, while the dense color and tight counters suggest it will look best with generous tracking at larger sizes.