Sans Normal Vamop 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Acumin' by Adobe, 'AG Royal' by Berthold, 'Flaco' by Letter Edit, 'Arial Nova' by Monotype, and 'Founder' and 'Founder Rounder' by Serebryakov (names referenced only for comparison).
Keywords: ui text, body text, packaging, branding, posters, friendly, casual, approachable, playful, modern, everyday readability, friendly branding, warm neutrality, modern clarity, rounded, soft, humanist, open apertures, monoline.
A clean, rounded sans with softly tapered terminals and largely monoline strokes. Curves are generous and smooth, with open apertures and slightly asymmetrical details that give the alphabet a human, drawn feel without becoming informal script. Proportions are even and readable, with roomy counters, a gentle rhythm across words, and numerals that share the same rounded construction and steady color.
This font fits well in interface copy, product packaging, and brand systems that need a modern look with an approachable voice. Its open shapes and steady stroke weight support comfortable reading in short paragraphs, while the rounded forms also make it suitable for headlines and display text where a friendly tone is desired.
The overall tone is warm and unpretentious, balancing contemporary simplicity with a lightly playful, friendly character. It reads as personable and relaxed rather than technical or severe, making long lines feel inviting.
The design appears intended to be a versatile everyday sans that prioritizes clarity and ease while adding gentle warmth through rounded construction and subtly humanist detailing. It aims to stay neutral enough for broad use, but with enough softness to feel personable in consumer-facing contexts.
The design keeps corners and joins softened, which helps maintain a consistent texture in text while still letting individual letters show subtle personality. Round letters (like O/C/G) feel especially smooth, while diagonals (like V/W/X) stay sturdy and clear.