Sans Normal Afmep 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Siro' by Dharma Type, 'Akwe Pro' by ROHH, 'Gentona' by René Bieder, and 'Halcom' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, posters, packaging, sports, energetic, sporty, modern, assertive, friendly, impact, motion, modernity, approachability, clarity, slanted, rounded, smooth, compact, geometric.
A slanted, heavy sans with rounded, gently squared curves and largely monoline strokes. Counters are open and clean, and joins are smooth with minimal abrupt terminals, giving letters a soft, aerodynamic feel. Uppercase forms read sturdy and compact, while the lowercase shows simple, utilitarian shapes with a single-storey “a” and “g,” and a plain, straight “t.” Numerals are broad and stable with clean curves and consistent stroke weight, matching the letters’ overall solidity.
This style suits branding systems that need a bold, energetic signature, as well as headlines, posters, and campaign graphics where the slant can convey action. It can also work well for packaging and apparel-style applications that benefit from a strong, sporty typographic voice, especially at medium to large sizes.
The overall tone is fast and forward-leaning, with a confident, contemporary voice. Rounded geometry keeps it approachable, while the strong weight and italic angle add urgency and emphasis, suggesting motion and performance rather than quiet neutrality.
The design appears intended to deliver a modern, motion-forward sans that stays friendly through rounded construction. It prioritizes clear silhouettes and a cohesive, punchy texture for attention-grabbing typography.
Rhythm is even and cohesive across the set, with generous curves and relatively tight interior spaces that help the design hold together in display settings. The italic slant is consistent across capitals, lowercase, and numerals, maintaining a unified texture in longer lines.