Sans Normal Akmor 11 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, kids media, friendly, casual, playful, soft, approachable, approachability, clarity, modernity, simplicity, rounded, geometric, open counters, smooth, even color.
A rounded sans with smooth, continuous strokes and gently squared terminals. Forms lean on simple geometric construction—circular bowls and rounded-rectangle counters—while keeping proportions open and readable. The uppercase is broad and steady, with generous interior space in letters like O, D, and P; the lowercase follows with single-storey a and g and a compact, clean i/j treatment. Numerals are similarly rounded, with a soft, uncomplicated 8 and an open, modern 4.
Works well for branding and packaging that benefit from a warm, accessible feel, as well as posters, headlines, and social graphics where rounded geometry reads quickly. It can also suit educational or kids-focused materials thanks to its uncomplicated letterforms and open counters.
The overall tone is friendly and informal, with softened corners and buoyant curves that feel welcoming rather than technical. Its simple geometry and even rhythm give it a cheerful, everyday voice well-suited to lighthearted messaging.
The font appears designed to deliver a clean, modern sans voice with softened geometry, prioritizing approachability and clarity. Its rounded construction and straightforward shapes suggest an emphasis on friendly display typography that remains legible in short passages.
The design maintains consistent stroke behavior across straight and curved segments, producing an even typographic color. Diagonals (K, V, W, X, Y) are bold and stable, and the rounded terminals help prevent sharp joins from feeling aggressive. Counters stay open in text, supporting clarity at display and short-text sizes.