Sans Normal Lilav 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Zin Sans' by CarnokyType, 'Whitney' by Hoefler & Co., 'Futura Now' and 'Morandi' by Monotype, and 'Elpy' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, retro, punchy, sporty, friendly, impact, energy, space-saving, approachability, display, compact, rounded, slanted, chunky, energetic.
A compact, heavy sans with a pronounced forward slant and rounded, soft corners. Strokes stay broadly consistent in thickness, creating a solid, blocky texture, while bowls and counters are generously curved for a friendly feel. The forms show subtle asymmetries and angled terminals that add motion, and the set reads as tightly proportioned with sturdy, upright stems and simplified joins.
This style works best for short, high-impact copy such as headlines, posters, logos, and brand wordmarks where bold presence and motion are desirable. It also suits packaging and promotional graphics that benefit from a friendly, energetic voice.
The overall tone is upbeat and lively, with a casual, slightly retro flavor. Its slanted, chunky shapes feel energetic and approachable, leaning toward fun display typography rather than formal text setting.
The design appears intended to deliver maximum impact in limited space: dense letterforms, strong slant, and rounded construction combine to produce an energetic display face that stays readable while feeling informal and dynamic.
Uppercase and lowercase share a consistent, weighty rhythm, with clear, open apertures in letters like C, S, and e that help maintain legibility at larger sizes. Numerals are equally bold and compact, matching the letterforms’ rounded geometry and forward momentum.