Sans Normal Logak 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'HT Arcadia Grotesk' by Hype Type, 'NeoGram' by The Northern Block, 'Mula' by Typesketchbook, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, sports branding, posters, packaging, social ads, sporty, punchy, confident, energetic, contemporary, attention grabbing, speed cue, brand impact, display clarity, modern utility, oblique, rounded, compact, soft corners, high impact.
A heavy, oblique sans with compact proportions and rounded, softly squared curves. Strokes are broadly uniform with minimal modulation, producing dense, dark letterforms and tight internal counters. Terminals are clean and mostly straight-cut, while bowls and shoulders stay smooth and sturdy; diagonals feel forceful and stable. The overall rhythm is consistent and blocky, with an athletic slant and a solid, poster-ready texture.
This font performs best in display settings where impact matters: headlines, campaign graphics, sports and fitness branding, bold packaging callouts, and social or digital ads. It can also work for short UI labels or signage when a strong, energetic emphasis is desired, but its dense weight favors larger sizes over long reading.
The tone is bold and assertive, with a fast, sporty momentum from the oblique angle. Its dense weight and rounded geometry read as modern and approachable while still feeling loud and competitive—suited to attention-grabbing, high-energy messaging.
The design appears intended to deliver maximum visual punch with a modern, rounded sans structure and an oblique stance that suggests motion. Its simplified forms, sturdy curves, and consistent stroke weight prioritize clarity and immediacy in bold, promotional typography.
Capitals show a compact, billboard-like stance with clear, simplified construction, and lowercase maintains strong legibility through large, open shapes despite the heavy color. Numerals are robust and wide-feeling, matching the same rounded, impactful silhouette for consistent texture in mixed alphanumeric settings.