Sans Normal Vumuv 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Zwo' by FontFont, 'FS Jack' by Fontsmith, and 'Mitram' by JAM Type Design (names referenced only for comparison).
Keywords: ui text, branding, packaging, posters, headlines, friendly, modern, approachable, clean, playful, approachability, clarity, everyday use, modernity, rounded, soft, geometric, monoline, open counters.
A rounded sans with monoline strokes, softly curved terminals, and generous corner radii throughout. Letterforms lean geometric but avoid rigidity: bowls are near-circular, apertures are open, and joins are smoothed to keep texture even in continuous text. Uppercase proportions are steady and simple, while lowercase forms are compact and legible with distinct shapes (single-storey a and g, and a short, curved-shoulder r). Numerals are similarly rounded and sturdy, with clear differentiation and consistent stroke endings.
Well-suited to product and brand systems that want a modern but approachable voice, including UI labels, app typography, and wayfinding at larger sizes. Its rounded construction also works well for packaging, lifestyle branding, and headline settings where a friendly, contemporary sans is desired.
The overall tone is warm and contemporary, balancing cleanliness with a gentle, informal friendliness. Rounded terminals and softened geometry create a welcoming, non-technical feel that stays readable at larger text sizes and in interface contexts.
The design appears intended to offer a clean everyday sans with softened geometry for approachability, maintaining consistent rhythm and clear character differentiation while keeping the personality mild and broadly usable.
Curves dominate the construction, producing a calm rhythm and an even typographic color. The forms avoid sharp joints and extreme details, favoring clarity and smoothness; round punctuation and dots visually match the softened terminal style.