Sans Normal Likef 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Safran' by Hubert Jocham Type, 'Trust Sans' by Lechuga Type, 'MVB Embarcadero' by MVB, 'Costanera' by W Type Foundry, and 'Rehn' by moretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, punchy, energetic, confident, impact, motion, approachability, display clarity, brand punch, oblique, rounded, chunky, compact, bouncy.
A heavy, oblique sans with rounded, compact forms and consistently thick strokes. Curves are smooth and full, with broad bowls and softly squared terminals that keep counters open despite the mass. The italic angle is assertive but stable, and the overall rhythm feels slightly compressed with sturdy verticals and simplified joins. Numerals follow the same chunky, rounded construction, reading clearly at display sizes.
This font performs best in display contexts such as headlines, posters, logos, and bold branding systems where its weight and slant can carry the layout. It also suits packaging and promotional graphics that need a friendly, high-impact sans with a dynamic, sporty edge.
The tone is bold and upbeat, with a sporty, poster-like presence that feels lively and friendly rather than formal. Its slanted stance and inflated shapes give it a sense of motion and immediacy, making it feel well-suited to attention-grabbing, high-energy messages.
The design appears intended to deliver maximum impact with minimal detail: a robust, rounded sans pushed into an energetic oblique stance. Its simplified shapes and strong silhouettes suggest a focus on fast recognition and a modern, athletic feel in short to medium lines of text.
Round characters like O and Q appear wide and cushiony, while diagonals (A, V, W, X) are thick and confident, reinforcing a strong graphic silhouette. The lowercase maintains a straightforward, single-storey feel in key shapes, supporting an informal, approachable voice.