Sans Normal Lubuw 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype; 'Nexa' by Fontfabric; 'Riveta' by JCFonts; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Mundial' by TipoType; and 'Moucha' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, confident, modern, punchy, impact, momentum, emphasis, modernity, slanted, rounded, soft corners, compact counters, heavy terminals.
A heavy, right-slanted sans with broad proportions and rounded geometry. Strokes are uniformly thick with minimal modulation, producing dense, compact counters and strong, blocky silhouettes. Curves are smooth and full (notably in O, C, and S), while diagonals and joins stay crisp, giving the design a sturdy, forward-leaning rhythm. Uppercase forms read as sturdy and simplified; lowercase maintains clear, familiar structures with substantial weight and tight internal space.
Best suited to short, high-impact settings such as headlines, posters, brand marks, campaign graphics, and sports or active-lifestyle communications. It also works well for packaging callouts and large-format signage where its mass and slant can drive emphasis.
The overall tone is bold and assertive, with a fast, energetic feel created by the consistent slant and strong mass. Rounded shapes keep it friendly rather than harsh, while the heavy presence communicates confidence and impact.
The design appears intended to deliver maximum visual punch with a contemporary, kinetic slant, pairing sturdy construction with rounded forms for approachable strength. It prioritizes impact and momentum over delicate detail, aiming for clear recognition at display sizes.
Spacing appears generous enough to keep large text from clumping despite the heavy weight, but the tight counters suggest it will look best with adequate size and breathing room. Numerals share the same thick, rounded construction and read well in display settings.