Sans Superellipse Ugley 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Camber' by Emtype Foundry, 'Dignus' by Eurotypo, 'Neusa Neu' by Inhouse Type, and 'Betm' by Typesketchbook (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, app ui, sporty, modern, energetic, technical, confident, speed cue, modern branding, geometric consistency, friendly impact, rounded corners, oblique slant, soft geometric, compact bowls, wide apertures.
A heavy, oblique sans with rounded-rectangle construction and consistently softened corners. Strokes are low-contrast and broadly uniform, with tight, compact counters and squared-off terminals that read as clipped or chamfered rather than calligraphic. Curves resolve into superelliptical bowls, giving letters like O, C, and G a squarish roundness, while straight-sided forms keep a steady, engineered rhythm. The lowercase is sturdy and compact, with a single-storey a and a clean, utilitarian e; numerals are similarly blocky and rounded, maintaining the same softened geometry and strong footprint.
This face is well suited to sports branding, event graphics, and punchy headlines where a strong, italicized presence signals speed and impact. Its rounded, geometric construction also fits modern product marks, packaging callouts, and UI/marketing accents where a technical-but-friendly tone is desired.
The overall tone is assertive and fast, with an athletic, forward-leaning motion from the slant and the dense, padded shapes. Rounded corners keep it approachable, while the squared curves and compact spacing feel technical and performance-oriented.
The design appears intended to combine performance aesthetics with a softened geometric build: a slanted, high-impact sans that feels streamlined and contemporary without becoming harsh. Its superelliptical forms suggest a focus on consistent, modular geometry for clear, repeatable shapes in display settings.
Capitals and numerals share a consistent rounded-rectangle motif that produces a cohesive, logo-friendly silhouette. The oblique angle is pronounced, and the shortened, squared terminals help maintain crispness at display sizes while avoiding sharp edges.