Sans Normal Likob 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe, 'Interval Next' by Mostardesign, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, punchy, impact, motion, emphasis, modernity, clarity, oblique, heavy, rounded, compact, friendly.
A heavy, oblique sans with broad, rounded bowls and smooth, continuous curves. Strokes are monolinear and dense, with compact interior counters that emphasize a strong silhouette at display sizes. Uppercase forms feel wide-shouldered and stable, while lowercase shows simplified, sturdy construction (single-storey a, open apertures, and thick joins) that keeps rhythm consistent. Numerals are bold and blocky with clear differentiation and a forward-leaning stance that reinforces momentum.
Best used for headlines, short statements, and brand marks where a strong, dynamic presence is needed. It works well in sports and fitness branding, promotional graphics, and bold packaging where the forward slant can suggest speed or drive. For long-form text, larger sizes and comfortable line spacing help maintain clarity due to the dense weight and compact counters.
The overall tone is forceful and fast, with an athletic, action-oriented feel. Its rounded geometry keeps the weight from feeling harsh, adding a friendly edge to an otherwise commanding voice. The italic slant reads as motion and urgency, making it well-suited to energetic messaging.
The design appears intended to deliver maximum impact with a sense of motion, combining a heavy build with rounded, approachable forms. It prioritizes bold readability and contemporary energy over delicate detail, making it a practical choice for attention-grabbing display typography.
Spacing appears generous enough to prevent the heavy forms from clogging, though the tight counters and thick diagonals can build a dark texture in longer runs. The design favors clean, contemporary shapes over strict geometric purity, balancing roundness with sturdy, slightly compressed details in key joins and terminals.