Sans Superellipse Huleh 2 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Grandheron Sans New' by André Simard, 'HD Colton' by HyperDeluxe, 'Neusa Neu' by Inhouse Type, 'Etrusco Now' by Italiantype, and 'Neue Rational Condensed' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, industrial, sporty, retro, impact, clarity, durability, modernize, soften edges, blocky, rounded corners, compact apertures, sturdy, high impact.
A heavy, block-driven sans with rounded-rectangle (superellipse) construction and consistently softened corners. Strokes stay robust and even, with short joins and compact counters that create a dense, poster-like texture. Curves are squarish rather than circular, and many letters show slightly narrowed openings (notably in C/S/e), boosting solidity at display sizes. The lowercase is tall and sturdy with simple, single-storey forms and minimal detailing; punctuation and numerals follow the same chunky, engineered rhythm.
Best suited to headlines, campaign graphics, packaging, and bold brand marks where strong silhouette recognition matters. It also works well for signage and wayfinding that benefits from a sturdy, rounded-block presence, and for sports or product labeling where compact, punchy letterforms are desirable.
The overall tone is confident and high-impact, balancing toughness with approachable rounded edges. It reads as modern-industrial and sporty, with a hint of retro signage due to its condensed openings and rounded-block geometry.
The design appears intended to deliver maximum visual impact with a controlled, geometric feel—using superelliptical rounding to keep the tone friendly while maintaining a tough, engineered density for display typography.
The weight and tight internal space make the font most comfortable at medium-to-large sizes, where the rounded corners and squarish curves stay crisp and recognizable. In longer settings, the dense counters and narrow apertures can make the texture feel compact, especially in combinations with C/e/S and similar shapes.