Sans Normal Bidas 8 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype, 'Machinato' by Jelloween, 'Sana Sans' by Latinotype, and 'Accia Sans' by Mint Type (names referenced only for comparison).
Keywords: headlines, ui labels, signage, packaging, posters, modern, friendly, confident, clean, pragmatic, clarity, modern branding, high legibility, display impact, neutral utility, rounded, geometric, open counters, large apertures, even rhythm.
A sturdy sans with softly rounded geometry and even, low-contrast strokes. Curves are built from broad circular forms, producing generous counters in letters like O, C, and e, while straight stems stay clean and vertical. Terminals are mostly blunt with subtle rounding, and joins are smooth, giving the design a calm, consistent texture in text. The numerals follow the same wide, rounded construction, reading clearly at display sizes and holding together well in dense settings.
Well-suited to headlines, product packaging, and poster typography where a strong, clean voice is needed. Its open counters and simple forms also make it a solid choice for interface labels, wayfinding, and short-to-medium text in branding systems that prioritize clarity and approachability.
The overall tone is contemporary and approachable, with a confident, no-nonsense presence. Rounded forms and open shapes keep it friendly rather than severe, making it feel suitable for modern brands that want clarity without stiffness.
The design appears intended as a versatile, modern sans that emphasizes legibility and visual solidity. By combining geometric roundness with straightforward, uncluttered letterforms, it aims to deliver a friendly but authoritative tone across branding and display contexts.
Uppercase proportions are compact and blocky, while lowercase forms stay simple and highly legible, with single-storey constructions where expected and a clear, straightforward rhythm. Spacing appears balanced for headline use, and the sturdy outlines help maintain clarity in high-contrast black-on-white applications.