Sans Normal Aldud 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Ordina' by Schriftlabor and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, modern, neutral, clean, corporate, friendly, versatility, legibility, minimalism, modern branding, clarity, geometric, rounded, open, even, straightforward.
A clean, geometric sans with round, optically even curves and a calm, consistent rhythm. Strokes maintain nearly uniform thickness, with smooth joins and generously open counters that keep letters clear at a range of sizes. Uppercase forms are broad and stable, while lowercase shapes stay simple and unembellished, with round dots and straightforward terminals. Numerals follow the same geometric logic, with clear, open shapes and a tidy baseline presence.
Works well for interface copy, product branding, and general-purpose editorial use where a clean sans is needed. Its clear counters and even stroke behavior suit dashboards, labels, and instructional text, while the broad, geometric uppercase holds up confidently in headings and signage.
The overall tone is modern and neutral, leaning professional rather than expressive. Its rounded geometry adds a mild friendliness, but the restrained construction keeps it suitable for informational and brand-forward settings. The texture in paragraphs reads steady and controlled, avoiding sharp or quirky gestures.
Likely designed as a versatile, contemporary sans focused on legibility and a polished, minimal aesthetic. The geometric construction and restrained detailing suggest an intent to perform reliably across both short display lines and longer blocks of text.
Letterforms show an emphasis on clarity through open apertures and smooth circular bowls, giving the font a crisp silhouette in both isolated glyphs and running text. Spacing appears balanced in the sample, producing an even gray value without feeling tight or overly airy.