Sans Normal Apluv 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Loew Next Arabic' and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: ui design, brand systems, signage, editorial, presentations, modern, neutral, clean, friendly, tech, clarity, versatility, neutrality, system design, legibility, geometric, monoline, rounded, open, crisp.
A clean sans with largely geometric construction and smooth, rounded curves paired with straight-sided verticals. Strokes appear monolinear with very little contrast, and terminals are crisp and unbracketed. Counters are generous and open, with a clear, even rhythm across words; round letters like O/C/G feel circular, while joins in forms like n/m are straightforward and uncluttered. Uppercase forms are broad and stable, and lowercase shapes maintain a simple, readable structure with a single-storey a and g.
This font works well for interface typography, product branding, and corporate systems where clarity and consistency are priorities. Its open shapes and even color make it suitable for wayfinding and signage, and it scales comfortably for presentations and editorial layouts where a modern, unobtrusive sans is needed.
The overall tone is contemporary and neutral, with a mild friendliness coming from the rounded bowls and open apertures. It reads as practical and matter-of-fact rather than expressive, giving a dependable, modern voice suited to interfaces and general communication.
The design appears intended to provide a versatile, all-purpose sans with a geometric backbone and a calm, even typographic color. Emphasis is placed on clarity, wide-set proportions, and straightforward forms that remain legible and stable across a range of sizes.
Figures are straightforward and highly legible at display and text sizes, matching the plain, functional character of the letters. Diacritics and punctuation shown in the sample text sit comfortably within the line, supporting a tidy, consistent texture.