Sans Normal Porad 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'Noah' by Fontfabric, 'CF Panoptik' by Fonts.GR, 'Brandon Text' by HVD Fonts, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, casual, retro, impact, approachability, simplicity, nostalgia, clarity, rounded, soft, blunt, bubbly, compact.
A heavy, rounded sans with soft curves and blunt terminals throughout. Strokes are consistently thick, with minimal modulation and generously curved shoulders and bowls that create a compact, cushioned silhouette. The uppercase forms are broad and steady, while the lowercase shows simplified, single-storey shapes (notably a and g) and short, sturdy ascenders and descenders. Numerals follow the same rounded construction, with large counters and sturdy proportions for strong visibility.
This typeface is well suited to short-to-medium display settings where warmth and impact are needed, such as headlines, posters, storefront signage, packaging, and brand marks. It can also work for subheads or callouts in editorial layouts when paired with a quieter text face.
The overall tone is approachable and upbeat, with a slightly quirky, hand-cut warmth despite its clean, geometric foundation. Its chunky forms and rounded corners read as friendly and informal, leaning toward a nostalgic, mid-century display feeling rather than a strictly corporate voice.
The design appears intended to deliver strong presence with a friendly, rounded character—prioritizing immediacy and charm over strict neutrality. Its simplified forms and consistent thickness suggest a focus on clear, high-impact messaging in contemporary branding and display typography.
Round letters keep open counters that help prevent the weight from clogging, and the punctuation (dots, apostrophe) appears robust and clearly shaped at display sizes. Diagonals (V, W, X, Y) are thick and stable, reinforcing the font’s solid, poster-ready rhythm.