Sans Normal Kulim 14 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Korolev' by Device, 'Neue Reman Gt' by Propertype, and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, forward-leaning, contemporary, assertive, create motion, add impact, modernize tone, improve visibility, oblique, rounded, geometric, compact, punchy.
A heavy, right-leaning sans with rounded, geometric construction and smooth, low-contrast strokes. Curves are full and even (notably in C, G, O, S), while diagonals in A, K, V, W, X, and Y create a strong forward rhythm. Terminals read clean and mostly sheared rather than calligraphic, reinforcing an engineered, oblique look. Counters are moderately open and the overall texture is dense and consistent, with clear, robust numerals and simple punctuation.
This font is well suited to headlines, campaign graphics, and brand marks that need a strong, dynamic presence. It also performs well on packaging and signage where bold, slanted forms help grab attention, and for sports or tech-oriented visuals that benefit from a sense of speed.
The overall tone feels fast and assertive, with a sporty, action-oriented voice driven by the oblique slant and compact, powerful silhouettes. It reads as modern and confident rather than delicate or formal, suggesting movement and immediacy.
The design appears intended to deliver a bold, modern sans voice with a built-in sense of motion. Its rounded geometry and consistent oblique angle prioritize impact and clarity, aiming for energetic display typography that remains readable in short text blocks.
Uppercase forms appear slightly wide and sturdy, while lowercase maintains a straightforward, single-storey feel in key shapes (such as a and g), keeping the palette uncomplicated and highly legible at display sizes. The slant is consistent across letters and figures, helping long lines of text maintain a cohesive directional flow.