Sans Normal Obkaz 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'NeoGram' by The Northern Block, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, punchy, modern, assertive, impact, clarity, approachability, display, rounded, geometric, compact, blocky, high impact.
A heavy, rounded sans with compact proportions and broad curves that keep counters open despite the weight. Strokes are consistently thick with minimal modulation, and terminals read clean and squared-off rather than tapered. Uppercase forms are sturdy and simplified, while lowercase shows single-storey a and g with smooth, circular bowls and short joins. Figures are large and dense, designed to hold their shape at display sizes with strong, even color.
Well-suited to headlines, posters, and short bursts of text where maximum impact and quick recognition are needed. It can work effectively for branding marks, packaging callouts, and signage that benefits from bold, rounded letterforms and a dense typographic presence. For longer paragraphs, it will typically perform best with generous spacing to avoid an overly dark page color.
The overall tone is confident and approachable, combining a soft, rounded geometry with unmistakable emphasis. It feels contemporary and utilitarian, leaning toward energetic, headline-driven communication rather than subtlety. The weight and compact rhythm give it a direct, no-nonsense voice that still reads friendly.
The design appears intended as a high-impact display sans that stays readable by preserving open counters and straightforward letter construction. Its rounded geometry and simplified shapes aim to balance friendliness with strong emphasis for modern marketing and editorial display.
Round letters like O/C/S maintain generous interior space, and the shapes stay stable in dense settings. The Q has a clear tail, and the lowercase t has a stout crossbar, reinforcing the font’s compact, poster-like texture. In the sample text, the heavy weight produces a dark, continuous typographic color that benefits from ample tracking and line spacing.