Sans Superellipse Gulim 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Quan Geometric' and 'Quan Pro' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, sturdy, playful, approachable, punchy, impact, approachability, geometric warmth, brand voice, clarity, rounded, blocky, soft corners, compact, high impact.
A heavy, rounded sans with a superelliptical construction: bowls and counters feel squared-off yet smoothly softened at the corners. Strokes are broadly even with minimal modulation, and terminals tend to be flat or gently radiused, giving the shapes a dense, compact texture. Curves are controlled and geometric rather than calligraphic, and many glyphs show slightly narrowed apertures and chunky joins that reinforce a solid, poster-like presence. The overall rhythm reads tight and stable, with clear, simple silhouettes and little detail.
Performs best in short-form, high-impact settings such as headlines, posters, packaging, logos, and bold UI/label moments where strong silhouette and warmth matter. In longer text, it will read as dense and emphatic, making it better suited to pull quotes, section headers, and callouts than extended body copy.
The font projects a friendly, robust confidence—bold without feeling aggressive. Its softened geometry and compact forms add a casual, slightly playful tone that still reads purposeful and dependable, suited to attention-grabbing messages that want to stay approachable.
The design appears intended to deliver maximum impact with a soft-edged geometric voice, balancing assertiveness and friendliness. Its superelliptical forms and simplified construction suggest a focus on clarity and brandable character at medium-to-large sizes.
Round characters like O/0 and bowls in B/P/R appear squarish in their curvature, emphasizing a rounded-rectangle logic. The lowercase shows a single-storey a and g, supporting an informal, contemporary feel, while numerals are wide and sturdy for strong presence at display sizes.