Serif Flared Pepu 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'FF Sero' by FontFont, 'Frutiger Next Paneuropean' by Linotype, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'NuOrder' by The Northern Block, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, mastheads, confident, retro, editorial, sturdy, punchy, impact, heritage, display strength, editorial presence, flared terminals, bracketed feel, soft corners, wide counters, compact spacing.
A very heavy serif with flared stroke endings and a slightly sculpted, ink-trap-like shaping where stems meet curves. The forms are compact and blocky with broad, rounded counters and a steady vertical stress, while terminals finish in short, wedge-like flares rather than thin hairlines. Curves are full and smooth, joins are dense, and the overall rhythm is tight, producing a bold, poster-ready texture in lines of text. Numerals and capitals share the same solid, weight-forward construction for a consistent, unified palette.
Best suited for headlines, mastheads, and other display settings where dense weight and flared terminals can carry personality and impact. It also works well for branding, packaging, and short editorial callouts where a traditional-yet-bold voice is desired, while longer passages benefit from larger sizes and ample leading.
The tone is assertive and classic with a retro editorial flavor—more headline muscle than delicate refinement. Its flared endings and chunky proportions evoke traditional printing and mid-century display typography, lending warmth and authority at the same time.
The design appears intended to deliver maximum presence with a classic serif voice, using flared terminals and compact proportions to create a distinctive, print-like texture that holds together strongly in large text.
The uppercase reads particularly monumental and stable, while the lowercase keeps a sturdy, readable silhouette through generous bowls and clear apertures. In paragraph settings the weight creates strong emphasis and a dark typographic color, so whitespace and line spacing become important for comfortable reading.