Sans Normal Itboj 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Midnight Sans' by Colophon Foundry, 'Muller Next' by Fontfabric, 'Cy Grotesk Std' by Kobuzan, 'Otoiwo Grotesk' by Pepper Type, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, modern, friendly, sporty, loud, impact, clarity, modernity, approachability, display, geometric, chunky, rounded, compact, clean.
This typeface is built from heavy, geometric shapes with rounded curves and flat terminals. Counters are relatively small for the weight, giving letters a compact, dense look, while overall proportions feel generously set and horizontally expansive. Curves are smooth and near-circular (notably in C, O, and lowercase bowls), and joins stay clean with minimal modulation. The lowercase uses single-storey forms (a, g) and simple constructions, keeping the texture even and highly legible at large sizes.
Best suited for headlines, posters, and brand marks where a strong typographic silhouette is needed. It also works well for packaging and display-driven UI moments such as banners or hero sections, where clarity and impact at larger sizes are priorities.
The overall tone is assertive and contemporary, with a friendly, approachable softness from the rounded geometry. Its mass and width create a loud, attention-grabbing voice that reads as energetic and brand-forward rather than delicate or formal.
The design appears intended as a high-impact geometric sans that maximizes presence and legibility through simplified forms, broad proportions, and sturdy construction. It aims to deliver a modern, approachable display voice that remains clean and consistent across letters and numerals.
In text, the bold color produces strong line presence and a consistent rhythm, with punctuation and numerals matching the same chunky, geometric logic. Diagonals (V, W, X, Y, Z) appear sturdy and stable, reinforcing a solid, engineered feel.