Sans Normal Itmij 3 is a very bold, very wide, medium contrast, upright, tall x-height font visually similar to 'Rhode' by Font Bureau, 'Otoiwo Grotesk' by Pepper Type, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, sporty, pop, high impact, modern branding, friendly display, bold readability, rounded, geometric, soft corners, blocky.
A heavy, rounded sans with broad proportions and an oversized x-height that keeps lowercase forms visually dominant. Strokes are thick and even with gently softened corners, and round letters lean toward circular bowls with slightly flattened terminals for a sturdy, compact feel. Counters are relatively open for the weight, and the overall rhythm is wide and steady, with simple, geometric construction across letters and numerals.
Best suited to display work where strong presence is needed, such as headlines, brand marks, posters, packaging, and bold interface or wayfinding elements. The large x-height and open counters help maintain legibility at larger text sizes and in short bursts of copy, while the broad proportions make it especially effective for attention-first typography.
The tone reads bold and approachable: energetic, modern, and built to grab attention without feeling sharp or aggressive. Its rounded geometry adds a friendly, contemporary voice that fits youthful, upbeat messaging and confident headlines.
Likely designed as a contemporary, high-impact sans that balances strong visual weight with softened geometry. The goal appears to be bold readability and a friendly, modern character for branding and display applications.
The design emphasizes clarity through large interior spaces and straightforward shapes, while the very heavy weight creates strong color on the page. Numerals follow the same rounded, geometric logic, supporting consistent impact in mixed text and display settings.