Sans Superellipse Ugmah 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Roihu' by Melvastype, 'Acto' by Monotype, 'June Pro' by Schriftlabor, 'Frygia' by Stawix, 'Obvia' by Typefolio, and 'Accura' by dooType (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, playful, sporty, friendly, punchy, retro, impact, approachability, motion, informality, display, rounded, chunky, soft corners, oblique, compact.
This is a heavy, rounded sans with a consistent oblique slant and broad, cushioned strokes. Curves are built from smooth superellipse-like geometry, giving bowls and counters a squarish-round feel rather than pure circles. Terminals are blunt and softly rounded, and joins stay clean and sturdy, producing a compact, high-ink silhouette that holds together well at larger sizes. Uppercase forms are wide and stable, while lowercase letters keep simple, single-storey constructions where applicable, reinforcing the informal, display-oriented rhythm.
Best suited to headlines, logos, and short bursts of copy where a bold, friendly voice is desired. It works well for sports and youth-oriented branding, packaging callouts, event posters, and attention-grabbing UI labels where strong contrast against the background is needed.
The overall tone is energetic and approachable, with a sporty, cartoon-adjacent warmth. Its thick, rounded forms and forward slant suggest motion and confidence, making it feel upbeat rather than formal or technical.
The design appears intended to deliver maximum impact with soft, rounded geometry—combining a bold presence with a non-threatening, approachable character. The oblique angle and compact construction emphasize speed and attitude while keeping shapes simple and highly legible at display sizes.
The numerals follow the same rounded-rectangle logic, reading bold and poster-ready with minimal delicate detail. In running text the slant and dense weight create a strong horizontal momentum, so spacing and word shapes feel compact and emphatic.