Sans Normal Vidaz 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type and 'Genera' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, sportswear, friendly, dynamic, contemporary, sporty, approachable, impact, approachability, motion, modern branding, rounded, soft corners, compact, chunky, bouncy.
A heavy, right-slanted sans with broad, rounded forms and softened terminals. Strokes are uniformly thick with minimal contrast, and curves dominate the construction, giving counters a smooth, circular feel. Letterforms read as compact and sturdy, with generous internal space in rounded characters and firmly planted verticals; diagonals (like in K, V, W, X, Y) are wide and confident. The lowercase is simple and contemporary, with single-storey a and g, a short-shouldered r, and rounded dots on i and j, all reinforcing a cohesive, soft-edged rhythm.
This style is well suited to branding systems, packaging, and display typography where an energetic, approachable voice is needed. It performs especially well in headlines, posters, and short callouts, and can also work for bold UI accents or labels when you want a friendly, kinetic feel.
The overall tone is energetic and upbeat, with a friendly warmth that avoids austerity. The pronounced slant and chunky roundness create a sense of motion and informality, suggesting modern branding and casual communication rather than institutional or editorial gravity.
The design appears intended to merge robust, high-impact letterforms with a softer, more welcoming personality. Its consistent slant and rounded geometry aim to convey motion and modernity while keeping shapes simple and highly legible at display sizes.
Numerals and capitals maintain the same rounded, weighty logic, producing strong silhouettes that hold up well at larger sizes. The italic angle is consistent across the set, and the softened geometry helps keep dense text from feeling sharp, even when set tightly.