Sans Normal Lumus 12 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'DX Rigraf' by Dirtyline Studio, 'Muller Next' by Fontfabric, 'Fact' by ParaType, 'Belle Sans' by Park Street Studio, and 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, confident, dynamic, modern, punchy, impact, speed, emphasis, modern utility, slanted, rounded, compact apertures, ink-trap hints, high impact.
A heavy, slanted sans with broad proportions and compact internal spaces. Strokes are consistently thick with minimal modulation, producing a dense, poster-like color on the page. Forms lean on rounded geometry—circular counters in O/o and a single-storey a—with squared-off terminals and occasional sharp joins that add bite. The oblique angle is steady and the rhythm is tight, with sturdy bowls and short apertures that favor solidity over airiness.
Best suited to display settings where strong presence is needed—headlines, posters, event graphics, and prominent UI/hero text. It also fits sporty or high-energy branding and packaging where a compact, powerful texture helps typography hold attention.
The overall tone is assertive and energetic, with a forward-leaning stance that reads as fast and confident. Its chunky construction feels contemporary and utilitarian, suggesting motion and impact rather than refinement.
The design appears intended to deliver maximum impact with a streamlined, modern sans structure, using a consistent oblique slant and heavy weight to communicate speed and emphasis. Rounded cores and sturdy counters aim for approachable strength while maintaining clear, simple silhouettes.
At smaller sizes the dense counters and narrow openings can close up, while at display sizes the rounded massing and crisp joins become a defining feature. Numerals match the letter weight and slant, keeping a consistent, blocky presence across mixed text.