Sans Superellipse Udbeg 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Portlin' by Designova, 'Nephrite' by Nine Font, 'Core Mellow' by S-Core, 'Amsi Grotesk' by Stawix, and 'Sugo Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, assertive, retro, energetic, industrial, impact, motion, compactness, branding, condensed, oblique, rounded, square-rounded, blocky.
A compact, slanted sans with heavy, uniform strokes and tightly controlled spacing. Forms lean on squarish, rounded-rectangle geometry: counters are rounded but constrained, corners are softened rather than fully circular, and curves transition quickly into straighter segments. Terminals are predominantly blunt and squared-off, with occasional subtle shearing that reinforces the oblique motion. The overall rhythm is dense and punchy, with short extenders and a sturdy silhouette that holds up at display sizes.
Best suited to short, high-impact text such as headlines, posters, sports and team-style branding, product packaging, and bold signage. Its dense proportions and strong silhouettes help it stay legible when set large or when space is limited, especially in punchy taglines and callouts.
The tone reads fast and forceful, with a sporty, poster-like energy and a slightly retro industrial feel. The pronounced slant and compact shapes give it a sense of motion and urgency, while the rounded corners keep it approachable rather than aggressive.
The design appears intended to deliver maximum impact in a compact footprint, combining a forward-leaning stance with rounded-rectangular construction for a modernized, athletic display voice.
Curved letters (like C/O/S) stay more squared than round, and joins in letters such as m/n/u create a continuous, molded look. Numerals match the same compressed, block-forward logic, keeping the set visually consistent in headlines and badges.