Sans Normal Kibug 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Pelago' by Adobe, 'Bluset EF' and 'Bluset EF Pro' by Elsner+Flake, 'Telder HT Pro' by Huerta Tipográfica, 'Multiple' by Latinotype, 'Morandi' by Monotype, 'Belle Sans' by Park Street Studio, and 'Adelle Sans' by TypeTogether (names referenced only for comparison).
Keywords: ui text, headlines, posters, branding, signage, clean, modern, efficient, neutral, dynamic, emphasis, clarity, modernity, versatility, readability, oblique, geometric, rounded, crisp, compact.
A clean oblique sans with sturdy, even strokes and smoothly rounded curves. The design leans geometric, with broad circular forms in O/C/G and straightforward, open apertures. Terminals are generally blunt and crisp, counters are spacious, and the overall rhythm stays consistent across caps, lowercase, and figures. Uppercase proportions feel slightly compact and stable, while the lowercase maintains a clear, readable structure with simple single-storey forms and a modestly looped descender on g.
Works well for UI labels, product marketing, and editorial headlines where a clean italic voice is needed for emphasis. It also suits posters, wayfinding, and brand systems that want a contemporary sans with built-in motion and clear letterforms.
The tone is modern and pragmatic, with an energetic forward slant that reads active without becoming expressive or decorative. It feels straightforward and businesslike, suited to contemporary interfaces and signage where clarity matters.
Likely intended as a versatile oblique sans for general-purpose typography, providing a neutral base with a subtle sense of speed and emphasis while keeping forms simple and legible.
The oblique angle is consistent across the set, and the round letters retain smooth curvature even under the slant. Numerals are clear and utilitarian, with open shapes and simple construction that keeps them legible in mixed text.