Sans Normal Okkub 3 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Browallia New' and 'BrowalliaUPC' by Microsoft Corporation and 'Akhbar', 'Arial', 'Arial Arabic', 'Arial Paneuropean', and 'Arial Windows compatible' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, functional, impact, clarity, modernity, approachability, geometric, rounded, compact, sturdy, clean.
A sturdy, geometric sans with broad proportions and heavy, even stroke weight. Curves are smoothly rounded and largely circular in construction, while joins and terminals stay clean and unembellished. Counters are generous for the weight, and the overall rhythm is stable and consistent, producing strong word shapes in both uppercase and lowercase. Figures follow the same robust, rounded construction, with clear differentiation and solid presence in running text.
This typeface is well-suited for headlines, display typography, and short blocks of emphasis text where strong presence is desirable. It can work effectively in branding and packaging systems that want a modern, approachable weight, and it is also a solid option for signage and wayfinding where quick recognition matters.
The font conveys a confident, contemporary tone with a friendly neutrality. Its heavy, rounded geometry feels approachable rather than sharp or technical, making it read as direct and dependable. Overall it projects a modern, no-nonsense voice suited to bold communication.
The design appears intended to deliver a bold, contemporary sans voice built on simple geometric forms, prioritizing impact and clarity. Its rounded construction and consistent stroke behavior suggest a focus on reliable, versatile display use with a friendly, accessible character.
The design favors clarity at larger sizes, where its wide stance and substantial strokes create strong impact. The rounded forms and open counters help maintain legibility despite the heavy color, and the spacing appears tuned for dense, headline-style setting.