Sans Superellipse Fediy 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Korolev', 'Korolev Rough', and 'Korolev Rounded' by Device; 'Neusa Neu' by Inhouse Type; and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, speed, modernity, approachability, slanted, rounded, soft corners, compact, sturdy.
A slanted sans with heavy, compact letterforms and smooth, rounded-rectangle construction throughout. Curves are broad and clean, with softened corners and minimal stroke modulation, creating a sturdy, uniform texture. Counters are moderately open and often squarish-round, and the overall rhythm is forward-leaning and tightly knit, especially in all-caps. Numerals and lowercase follow the same superelliptical logic, producing a cohesive, robust silhouette in both display sizes and short text.
Well-suited to headlines, brand marks, and promotional graphics where a sense of speed and confidence is desirable. It also fits packaging and apparel-style design systems that benefit from a modern, athletic voice and high-impact letterforms.
The tone is assertive and fast, with a sporty, contemporary feel. The rounded geometry keeps it approachable rather than severe, while the strong mass and consistent slant add urgency and momentum.
The design appears intended to blend a contemporary geometric foundation with a forward-leaning stance, prioritizing impact and immediacy while keeping forms friendly through rounded, superelliptical shaping.
Straight stems and diagonals stay crisp, while bowls and rounds resolve into smooth, controlled curves that read as engineered rather than handwritten. The italic angle is prominent enough to communicate motion even without additional stylistic embellishment.