Sans Contrasted Ulru 7 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, sports graphics, editorial, sporty, retro, punchy, confident, impact, distinctiveness, headline emphasis, retro flavor, flared terminals, tapered joins, crisp edges, open apertures, rounded bowls.
A heavy, display-oriented Latin typeface with expansive proportions and crisp, cut-in shaping. Strokes show pronounced modulation, with tapered joins and subtly flared terminals that create a chiseled, wedge-like finish rather than true serifs. Counters are generous and rounded, apertures stay relatively open, and curves transition into straighter segments with a deliberate, engineered rhythm. The overall texture is emphatic and compact in vertical feel, producing strong word shapes and clear silhouettes at large sizes.
Best suited to headlines, short statements, and large-scale typography where its wide stance and sculpted modulation can be appreciated. It works well for branding systems that need an assertive voice—sports and event graphics, packaging fronts, and editorial display settings. For longer text, it’s more effective in small doses as a typographic accent rather than as a primary body face.
The tone is assertive and attention-grabbing, with a slightly retro, poster-like swagger. Its sharp tapers and broad stance suggest energy and impact, while the controlled curves keep it from feeling chaotic. The result reads as confident and modern with a hint of vintage headline flair.
The design appears intended to deliver maximum visual impact through broad proportions and sculpted, tapered stroke endings. Its controlled contrast and wedge-like shaping aim to provide a distinctive display personality that remains legible and structured in bold headline scenarios.
Diagonal forms (notably in V/W/X/Y) emphasize pointed intersections and tapered terminals, adding motion. Numerals are similarly weighty and sculpted, with distinctive angled cuts that keep them lively in headlines. In paragraphs, the heavy color and wide letters create a strong rhythm but quickly dominate the page, indicating a display-first intent.