Sans Normal Tidi 4 is a bold, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, magazine, branding, packaging, authoritative, classic, editorial, institutional, confident, impact, authority, readability, heritage, bracketed, serifed, blocky, stately, traditional.
A heavy, display-oriented text face with pronounced stroke contrast and broad proportions. The letterforms show bracketed serifs, a sturdy vertical stress, and large, rounded bowls that feel slightly squarish in their overall footprint. Curves are smooth and weighty, while joins and terminals read crisp and deliberate, producing a strong, anchored texture in lines of text. Numerals are similarly robust, with clear, open counters and a consistent, formal cadence.
Best suited to headlines, deck copy, and prominent typographic moments where a strong, classic voice is needed. It can work well for magazine layouts, book jackets, and branding systems that want a traditional, authoritative tone, and it holds up effectively in short blocks of bold text.
The overall tone is assertive and traditional, with a dignified, editorial feel. Its weight and width give it a confident presence that reads as established and trustworthy rather than playful or casual.
The design appears intended to deliver maximum impact with a formal, time-tested typographic character. Its wide stance, clear contrast, and structured serif detailing suggest an emphasis on commanding display typography that remains legible and composed.
Spacing appears generous and steady, helping the dense strokes avoid clogging at larger sizes. The design favors simple, familiar shapes and strong silhouettes, which keeps the rhythm readable despite the substantial weight.