Sans Normal Karem 1 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Gunterz' by Locomotype, 'Ambulatoria' by Pepper Type, and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, modern, confident, energetic, dynamic, impact, motion, headline, athletic, modernity, rounded, oblique, geometric, compact, soft corners.
A heavy, oblique sans with rounded terminals and a smooth, geometric construction. Strokes are thick and even, with minimal modulation, and curves are drawn with broad, clean arcs that keep counters open at display sizes. Proportions run generously wide, while the slant and slightly tightened internal spacing create a fast, forward rhythm. Uppercase forms read sturdy and compact, and the numerals are similarly robust with simple, contemporary silhouettes.
Best suited to large, attention-getting settings such as headlines, posters, brand marks, sports or fitness graphics, and bold packaging callouts. It can also work for short bursts of UI or editorial emphasis where a strong, dynamic voice is needed, but its weight and slant make it less ideal for long, dense reading.
The overall tone is assertive and upbeat, with an athletic, forward-leaning feel. Its rounded corners soften the weight, balancing toughness with approachability, and the slant adds motion that suggests speed and momentum.
This design appears aimed at delivering a modern, high-impact sans that communicates motion and confidence. The combination of broad proportions, heavy strokes, and rounded terminals suggests an intention to stay friendly while remaining unmistakably bold and energetic.
The italic angle is consistent across letters and figures, giving lines of text a unified sweep. The bold massing and rounded joins make it visually stable in short headlines, while the oblique posture emphasizes direction and impact.