Sans Normal Jamor 2 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Organetto' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, techy, modern, sporty, confident, clean, impact, clarity, modernity, brand voice, display legibility, rounded, geometric, extended, open counters, streamlined.
A geometric sans with extended proportions and smooth, rounded curves paired with crisp, straight-sided joins. The strokes are consistently heavy and even, with rounded terminals that soften the overall blocky width. Counters are generally open and circular-to-oval, while diagonals (notably in V/W/X/Y) are clean and sharply resolved. The lowercase maintains a straightforward, single-storey feel where applicable, with a compact shoulder and a pragmatic, highly legible rhythm in text.
Best suited for headlines and short bursts of copy where width and weight can provide strong impact. It should work well for branding systems, signage, and packaging that benefit from a clean geometric voice, as well as prominent UI/tech marketing where legibility and a modern tone are priorities.
The font reads as contemporary and engineered, with a slightly futuristic, display-driven attitude. Its wide stance and rounded geometry create a friendly but assertive tone—well suited to energetic branding that wants to feel clean, efficient, and modern.
The design appears intended to deliver a contemporary geometric sans optimized for bold, high-impact settings. Its combination of wide proportions, rounded detailing, and even stroke structure suggests an aim for clarity, consistency, and a modern, slightly futuristic presence.
Spacing appears generous and stable at larger sizes, helping wide letters avoid looking cramped. The numerals echo the same rounded-rectilinear construction, giving UI-like clarity while keeping a cohesive, geometric personality.