Sans Normal Oskob 3 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'BR Omega' by Brink and 'Founder' by Serebryakov (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, friendly, modern, confident, clean, approachable, clarity, approachability, modernity, impact, versatility, geometric, rounded, even color, open counters, high legibility.
A sturdy sans with rounded, geometric construction and a consistent, even typographic color. Curves are smooth and near-circular (notably in O, C, and o), while joins and terminals stay clean and largely squared-off, keeping the forms crisp despite the softness of the bowls. Counters are open and generously sized, and the lowercase shows single-storey a and g with simple, compact shapes. Overall spacing and proportions feel balanced and contemporary, with wide, stable capitals and straightforward, readable numerals.
This font works best where strong, friendly impact is needed—headlines, brand wordmarks, packaging, and promotional graphics. Its open counters and straightforward letterforms also make it suitable for short UI labels and signage-style applications where fast recognition matters.
The tone is modern and friendly, with a confident, no-nonsense presence suited to clear communication. Rounded geometry gives it approachability, while the firm stroke weight and tidy detailing add authority and punch for emphasis.
The design appears intended as a versatile geometric workhorse: a contemporary sans that balances warmth (rounded forms) with clarity (simple structure and open counters). It prioritizes legibility and visual solidity, making it effective for prominent display settings without feeling overly stylized.
Distinctive cues include a single-storey g with a closed loop and small ear, a single-storey a with a rounded bowl and straight stem, and clean, symmetrical numerals (notably 0 and 8). The ampersand in the sample reads as compact and functional, matching the typeface’s overall restraint.