Sans Normal Ullig 7 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, editorial, wayfinding, presentations, modern, neutral, clean, functional, approachable, clarity, efficiency, versatility, legibility, geometric-leaning, open apertures, crisp, efficient, compact.
This typeface presents a compact sans with mostly monolinear strokes and a subtle contrast that comes from curvature rather than stress. Round letters are built on clean ovals with smooth joins, while verticals and diagonals stay crisp and straight. Counters are generally open and well-defined (notably in forms like a, e, and s), and terminals are cleanly cut without decorative endings. Lowercase proportions feel balanced, with a two-storey a and a single-storey g, plus sturdy, straightforward numerals that align neatly with the overall rhythm.
It suits user interfaces, dashboards, and product typography where a clean, compact sans helps fit more information without losing legibility. It can also serve well in editorial settings for subheads, captions, and charts, and in straightforward branding systems that want a contemporary, neutral voice.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. It reads as calm and dependable, with just enough softness in the curves to avoid feeling stark or technical. The compact proportions add an efficient, space-conscious feel suited to information-forward typography.
The design intention appears to be a versatile, space-efficient sans for general-purpose communication. Its consistent geometry and open counters suggest a focus on dependable readability across short and long-form text while maintaining a modern, unobtrusive presence.
The design keeps widths relatively tight across the alphabet while still allowing naturally wider forms like M and W to breathe, creating an even texture in paragraphs. The round forms (O, C, e, o) remain consistent in curvature, supporting a cohesive color at text sizes.