Sans Normal Tihu 11 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, branding, posters, magazine, packaging, fashion, editorial, dramatic, sleek, modern-classic, impact, luxury tone, editorial drama, headline focus, stylized clarity, high-contrast, flared strokes, calligraphic, sharp terminals, display cut.
A high-contrast display face with broad proportions and a crisp, upright stance. Strokes switch quickly between hairline connections and bold verticals, creating a strong light–dark rhythm across words. Curves are smooth and round, while terminals often taper or flare into thin, pointed ends rather than blunt cuts, giving many letters a carved, blade-like finish. Counters are generous and open, with a slightly variable, lively width across characters that keeps the texture animated in setting.
Best suited to headlines, mastheads, brand marks, and short statements where the contrast and wide proportions can be appreciated. It can work well for luxury packaging, event posters, and editorial pull quotes, especially when set at larger sizes with relaxed tracking.
The overall tone is polished and theatrical—more runway and magazine headline than utilitarian interface. Its sharp hairlines and sculpted joins suggest luxury and confidence, with a touch of retro glamour. The contrast and wide stance make it feel declarative and poster-ready.
The design appears intended to deliver a contemporary display voice that borrows from classic high-contrast lettering while maintaining clean, sans-like structure. Its tapered terminals and bold vertical emphasis prioritize impact and elegance over text neutrality.
In continuous text the hairlines become a defining feature, emphasizing the font’s elegant joins and tapered terminals; it prefers ample size and breathing room. Numerals follow the same dramatic contrast, reading as stylish titling figures rather than neutral, workhorse digits.