Sans Normal Tihu 13 is a regular weight, very wide, very high contrast, upright, normal x-height font visually similar to 'Hautte' by Anomali Creative (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, dramatic, editorial, stylish, theatrical, retro, display impact, stylized modernity, brand voice, editorial flair, high-contrast, sharp joins, flared terminals, ink-trap feel, calligraphic.
This typeface presents wide, spacious letterforms with pronounced thick–thin contrast and crisp transitions. Strokes often swell into bold vertical masses, then snap into hairline horizontals and diagonals, creating a sculpted, cut-from-black impression. Many terminals and joins feel subtly flared or blade-like, and several shapes include tight interior notches that read like ink traps, adding bite and texture. Curves are rounded but controlled, with an overall upright stance and a rhythmic alternation between heavy stems and fine connecting strokes.
Best suited to headlines, posters, and magazine-style typography where contrast and width can be showcased. It can also work for branding and packaging that benefit from a dramatic, high-style voice, particularly when set with generous spacing and at display sizes.
The overall tone is bold and theatrical, with an editorial polish that feels attention-grabbing and stylish. Its sharp contrasts and wide proportions give it a sense of drama and display-minded confidence, leaning toward a retro-luxe sensibility rather than a neutral, utilitarian voice.
The design appears intended to deliver a striking display presence by combining wide proportions with extreme contrast and sharp, stylized detailing at joins and terminals. It aims to look polished and distinctive in short bursts of text, prioritizing personality and impact over quiet neutrality.
At larger sizes the fine hairlines and sharp transitions become key character features, while in smaller settings they may appear delicate compared to the heavy stems. The distinctive notched joins and tapered terminals create a lively texture in words, especially in mixed-case where the strong verticals dominate the rhythm.