Sans Normal Ondam 3 is a bold, normal width, monoline, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, utilitarian, punchy, impact, clarity, modernity, versatility, blocky, rounded, compact, sturdy, high-contrast counters.
A heavy, geometric sans with strongly rounded bowls and terminals paired with crisp, straight-sided stems. Curves are full and circular (notably in O/C/G and the numerals), while joins and corners stay clean and minimally softened, creating a sturdy, poster-ready texture. Proportions feel compact and efficient, with wide, open counters in letters like a, e, and p that help maintain clarity at large sizes. The overall rhythm is even and consistent, emphasizing solid silhouettes and clear internal shapes rather than delicate detail.
Best suited to headlines and short-to-medium display text where weight and clean geometry can deliver impact quickly. It’s a strong choice for branding, packaging, signage, and UI moments that need assertive labels or calls to action, especially at larger sizes where its counters and round forms read crisply.
The tone is direct and energetic, with a friendly approachability coming from its rounded forms and generous counters. It reads as contemporary and pragmatic, designed to feel dependable and attention-getting without becoming quirky or ornamental.
The design appears intended to provide a modern, no-nonsense sans with high visual presence and consistent geometry. Its rounded construction and sturdy stroke weight suggest a focus on legibility and impact for contemporary display and identity work.
Uppercase forms lean geometric and stable, while the lowercase keeps a straightforward, workmanlike construction with single-storey-style simplicity in key shapes (e.g., the compact a and open e). Numerals are similarly robust and circular, matching the letterforms’ weight and curvature for cohesive headline settings.