Sans Superellipse Ugbaj 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Ciutadella' by Emtype Foundry, 'Panton' by Fontfabric, 'RF Dewi' by Russian Fonts, 'Ordina' by Schriftlabor, and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: posters, branding, sportswear, packaging, headlines, sporty, confident, energetic, friendly, modern, impact, motion, approachability, modernity, bold branding, rounded, oblique, chunky, compact, bouncy.
A heavy, oblique sans with rounded-rectangle (superellipse) construction and softened corners throughout. Strokes are thick and largely monolinear, producing solid color and high impact at display sizes. The geometry favors compact counters and broad curves, with slightly tapered joins and angled terminals that reinforce a forward slant. Overall spacing reads sturdy and tight, with a punchy rhythm and clear, simplified silhouettes across letters and numerals.
This font is well suited to short, high-impact text such as posters, headlines, logos, and branding systems that need a dynamic, athletic feel. It also works well on packaging and labels where strong presence and quick recognition matter, especially in large sizes or bold typographic lockups.
The tone is bold and upbeat, projecting motion and confidence without feeling harsh. Rounded geometry and smooth corners add approachability, while the strong slant and dense weight give it a sporty, action-oriented voice that feels contemporary and assertive.
The design appears intended to deliver maximum visual punch with a forward-leaning, energetic stance, while keeping forms friendly through rounded superelliptical shaping. It prioritizes bold legibility and a cohesive, modern display texture over delicate detailing.
Round letters maintain a squarish, superelliptical feel rather than perfect circles, which helps the design stay compact and consistent. Numerals match the same chunky, rounded construction for cohesive headline setting.