Sans Normal Obbas 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Isard' and 'Isard Hebrew Latin' by Letterjuice, 'Akwe Pro' by ROHH, and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, assertive, playful, friendly, chunky, sporty, impact, approachability, display legibility, modern branding, graphic punch, rounded, blunt, compact, soft-cornered, heavyweight.
A dense, rounded sans with thick strokes and minimal modulation, designed around broad curves and blunt terminals. The letterforms are compact with generous interior counters where possible, giving a solid, blocky texture in text. Curves are smooth and circular in forms like O/C/G, while joins and diagonals (K, V, W, X) stay sturdy and simplified to avoid sharpness. Numerals follow the same heavy, rounded construction for a consistent, uniform color.
Best suited to headlines, posters, and bold branding where a compact, high-impact voice is needed. It also fits packaging and promotional graphics that benefit from a friendly, rounded heaviness. For extended reading, it works more comfortably in short blocks or as emphasis within layouts rather than long-form body copy.
The overall tone is bold and approachable, with a confident presence that reads as energetic rather than formal. Its soft corners and inflated shapes add a casual, slightly playful character, making it feel modern and friendly while still highly emphatic.
The font appears intended as a high-impact, all-purpose display sans that prioritizes immediacy and legibility through simplified, rounded construction. Its geometry and blunt finishing suggest a focus on strong visual presence, reproducible shapes, and a contemporary, accessible tone.
In the sample text, the weight creates strong impact and a dark typographic color, with tight-looking internal spaces that can make long passages feel compact. The design’s consistent stroke mass and rounded geometry help maintain clarity at larger sizes and in short, punchy settings.